Full disclosure: I’ve restarted this post no less than six times. You may be wondering why, but you honestly probably aren’t. But I’m going to tell you anyways. The why is because I seem to suddenly be incapable of writing an intro that is in any way related to the contents of this post coupled with the fact that every single intro ended up being incredibly dark. A lot of guilt for the lack of content. A lot of weird comments about being a twentysomething in a mid-sized city looking for the meaning of life on Tinder and at the bottom of beer bottles. Like they were all really dark. But that’s not what this blog is supposed to be. This blog is supposed to celebrate beer and not bastardize it into some kind of unhealthy coping mechanism, like a Lifetime movie or a very-special-episode of a TGIF show. So here’s where we are going to start today. By celebrating beer.
But not just any beer. My beer.
Remember way back when we went to MobCraft and I mentioned that they are a “crowdsourced” brewery? Meaning, they accept submissions from the masses on what flavor of beer they should brew next, and then people vote and pre-order their favorite beers and the winner gets made into beer. Remember all of this? It’s explained poorly in the original post but look back on it if you want more (mis)information. Well, as you can imagine where this is going, I decided at the end of January to submit a fun beer idea in the interest of science and the constant need to win. Just because I’m losing the war that is “life” doesn’t mean I can’t win a few battles here and there. And why not throw myself into a battle I have no business winning for my idea of a beer that hopefully tastes amazing but might suck, because I have no formal training in flavor profiles? And that’s what I did, guys. I submitted a beer for consideration.
The beer I submitted was named “Stitch and Bitch” but because of rules and laws and modesty standards, they had to change the name to Stitch and Snitch. The idea of it is a sour with raspberry and peach flavors. How fun. At least, that’s what I wanted it to be. I wanted the whole thing to be just really fun. Because for some reason I have trained myself to believe that fun is for other people, something I would never stoop so low as to enjoy on my own. But now, here I am, trying to embrace fun and whimsy.
So, while I keep calling this my beer, I will wholly admit that it is not my beer at all. It is just my silly idea. It is the beer of the fine brewers at MobCraft who looked at my silly idea and thought “Eh, we could probably science this into a beer, right?” And they DID. They put together a recipe and were like “This strongly resembles BEER.” And then I forced everyone I ever met to pre-order/vote for my idea of a beer that was formulated into a stronger beer concept by the lovely people of MobCraft, and thanks to some bullying and I am assuming the kind support of strangers (as I do not have nearly enough actual friends and family to solely push me towards victory) my silly beer idea won. Which means that my silly idea will be an actual beer. A beer that I pitched to accompany a very specific experience. Sometimes I do stupid things like this, but it’s all of your faults for enabling me to do these stupid these.
So, anyways, the fine people at MobCraft invited me and my entourage to Brew Day to see my beer be conceived. While normally I had no interest in witnessing the conception of anything, this was a little different and a touch more sciencey. Adam, who was in charge of making my awesome idea of a beer, and Henry, co-founder/co-owner/delightful human, were so kind and patient to explain all the things that go into beer, specifically my beer, and the processes involved. We got to see it go step-by-step and then we all drank beer waste, which is like a sweeter, less gross version of bong water, I would imagine. It was a beautiful day. I got to meet so many lovely people who work in different aspects of the business, like Kayla who is the director of operations, and Sam, who does their graphics work. Everyone was so kind and welcoming and willing to listen to me talk and answer my questions and put forth so much effort on their Sunday to make me and my entourage* feel welcome and at home.
Do I wish I could write more objectively about the experience? Of course. But I am just so blinded by the sweet and kind gestures of the whole day. It would be so easy to throw a crowdsource beer winner a t-shirt and say “beat it” but at MobCraft, they welcome these winners into their brewery and let them feel apart of the process, which is so cool. It humanizes the whole effort. Beer is about more than catching a buzz on a Tuesday night alone in your living room watching Australia’s Next Top Model. Beer, especially craft beer and local brewers, is about community. It is something the people of MobCraft are clearly passionate about and want to share their passion with anyone who wants to be apart of the culture.
It’s hard to believe that just eight months ago I started this blog, this Beer Journey, as a joke. Bought a cheap domain (and an expensive vanity domain, heyoh, daze.beer) and paid for the cheapest hosting platform I could find, just to jokingly be like “We had beer here. It was fine.” And now, I am sitting here genuinely excited about where I am going to go next. Where my next beer is going to come from. I look forward to hearing more stories from people who pursued their passions, to talking to people in the industry who don’t do this to be rich or famous or cool (although there is an inherent coolness about being a craft brewer). They do it because they love beer and want to share their love. Beer is the perfectly complex mix of art and science and the people who pour their souls into these pints are also perfectly complex humans.
So, thanks to MobCraft here in Milwaukee and to my friends and family for support both my beer idea and my silly beer hobby and thanks to society for supporting this.
*My parents, Emily, Sam, Jake, Ashley, Karen.
2 thoughts on “Stitch and Snitch Brew Day”
“Remember way back when we went to MobCraft and I mentioned that they are a “crowdsourced” brewery?” Plus, they were on Shark Tank!
Embrace fun and whimsy! Who doesn’t love a solid fruity sour!? But also, are sours harder to make? Did you learn about this- when do they add the flavors?
Also, beer waste sounds horrible. Was it horrible? Unrelated, who does their marketing? Does that fall under ops?
Lastly, when will my beer be ready for pick up?